The Transparent Approach

We exist because
transparency matters

Automated tools alone cannot ensure full compliance. We built an honest alternative that shows you exactly what's broken and how to fix it.

Why We Exist

The evolution of accessibility standards

Digital accessibility has come a long way. Here's the landscape today.

2010–2020

Digital Accessibility Standards Mature

WCAG guidelines evolved from 1.0 to 2.1, establishing clear technical standards for web accessibility.

2021–2024

Regulatory Clarity Emerges

Regulatory enforcement actions and accessibility guidance have highlighted the limitations of relying on automated tools alone for WCAG compliance, reinforcing the need for manual testing.

2025

WCAG 2.2 Becomes Standard

With new success criteria and clearer guidance, the bar for accessibility compliance continues to rise.

2025

inclly Launches

We launched with transparency at our core: honest about what automated tools can and can't do.

Know Your Options

The accessibility market, honestly explained

Not everyone is your competitor. Here's who does what - including us.

Overlay Widgets

Various providers

ApproachJavaScript widgets that modify sites at runtime
Price$49–$500/mo
Cannot fix underlying code issues.

Enterprise Consultants

Full-service agencies

ApproachFull-service audits with human experts
Price$10K–$100K+/year
Great if you have the budget. Most don't.

DIY Tools

Free browser extensions

ApproachFree scanners, you interpret results
PriceFree
Good for developers. No audit trail for legal.

inclly

That's us

ApproachHonest scanning + prioritization + documentation
Price$0–$49/mo
The middle ground that actually exists.
94.8%

of websites fail WCAG compliance

WCAG 2.2

Full standard coverage

50+

Automated checks per page

~40%

of issues caught by automation (we're honest)

Our Honesty Pledge

What we promise

These aren't marketing claims. These are commitments.

We tell you automated tools catch ~40% of issues

Regulatory guidance confirms automated testing has limits. We're upfront about it.

We scan externally and never inject code into your site

Your code stays yours. We analyze, report, and recommend—nothing more.

We document everything for your legal team

Timestamped audit trails show good-faith remediation efforts.

We show exactly what's broken with code fixes

Framework-specific code examples you can use immediately.

We price transparently: Free or $49/mo

No hidden fees. No surprises. Cancel anytime.

Right Fit?

Who we're for (and who we're not)

We'd rather you find the right solution than sell you the wrong one.

Great fit

  • SMBs focused on accessibility compliance ($49/mo budget)
  • Developers who want actionable code fixes
  • Legal teams who need audit documentation
  • EU companies facing EAA compliance deadlines
  • Anyone who values transparency in accessibility tools

Not the best fit

  • Enterprises needing $50K+ full-service audits
  • Those wanting a "set and forget" magic solution (it doesn't exist)
  • Sites requiring manual testing only (we're automation-first)

Ready for honest accessibility?

No hype. No false promises. No overlay widgets.
Just honest accessibility compliance.